Farmers Market Pavilion Rental

Promotional video highlighting the Farmers Market Pavilion and Plaza as a premier rental venue in downtown Eugene. Showcases the space’s capacity, amenities, and versatility for events of all sizes, from cultural celebrations to private gatherings.

Eugene Cultural Services
Strategy
Goal
Promote the Farmers Market Pavilion and Plaza in downtown Eugene as a unique, rentable event space for community gatherings, private rentals, and organizational events—especially during off-market hours.

Audience
Local businesses and nonprofits, event organizers and community leaders, city residents, internal staff and partner

Platforms
Printed ad campaigns
Facebook/Instagram, YouTube ads
City of Eugene website
Creative
Assets
10-15 photos showcasing the space, both empty and in use
60-second promotional video trailer (social media)
360 virtual tour (YouTube)

Collaboration
Worked closely with Cultural Services staff and external partners to capture active rentals.

Tools
Equipment: Sony mirrorless DSLRs, DJI drone, GoPro 360 camera, gimbal, tripod
Software: Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Envato Elements (music)

Results
Export
16:9 aspect ratio, 4K resolution for YouTube (3.5 mins)
16:9 aspect ratio, HD resolution for Instagram + Facebook (30 secs)

Numbers
50,000+ views across all social channels
200+ engagements (i.e. likes, comments, shares)
25% increase in rental inquiries

Debrief
Campaign successful, leading to more interest in renting the space.