Couch to 5K or Half Marathon
City of Eugene Recreation / Eugene Marathon
A community-focused marketing campaign following local participants as they train in a Recreation wellness program for a 5K or half marathon. Through personal storytelling, training moments, and milestone highlights, it showcases progress over perfection, builds motivation through community connection, and invites residents to explore and register for health and fitness classes.
Outdoor recreation for women
City of Eugene Recreation
This campaign spotlights women-led outdoor recreation classes—mountain biking, sailing, and rock climbing—designed to help participants build skills, confidence, and connection in welcoming spaces. Through instructor voices and in-the-field visuals, it shows how women-centered environments and inclusive instruction lower barriers to trying new outdoor activities and getting outside.
Junior Racers Day 2024
City of Eugene Recreation / Oregon Adaptive Sports
A campaign that revolved around an annual adaptive skiing celebration at Hoodoo Ski Area for kids and teens with disabilities. This organic social campaign used a one-minute hype video and event photography to spotlight inclusive recreation. Partner sharing by Hoodoo and Oregon Adaptive Sports drove strong reach through collaboration.
Rediscover downtown Eugene
City of Eugene
This campaign encouraged residents and visitors to return to Downtown Eugene post-pandemic through three local perspectives—a local artist, a community member, and a small business owner. Featuring interviews and downtown B-roll, it highlights events, arts, and year-round attractions while rebuilding positive sentiment and reminding people why the downtown core is worth revisiting.
Farmers Market Pavilion rental
City of Eugene Cultural Services
A venue marketing campaign promoting the City’s Farmers Market Pavilion & Plaza as a public rental space. A promotional video and event photography showcased multiple use cases—weddings, conferences, dances, and more—alongside key amenities. The video is used at wedding expos and outreach events, supported by paid promotion, and has contributed to increased rentals.
Home OF
City of Eugene
A high-energy brand campaign spotlighting the city and the experiences delivered through Library, Recreation, and Cultural Services. Originally conceived as a recruitment-focused piece, it evolved into a punchy “hype” commercial and was produced in multiple versions for broad distribution across social, broadcast, and other paid placements.