Work

Campaigns, and everything around them.

The campaigns are full case studies — strategy, production, and the outcome each one drove. Below them, a running log of recent work: one-off pieces, field shoots, and everything in between.

Featured campaigns

Jan 2024 · City of Eugene Recreation · Eugene Marathon

Couch to 5K or Half Marathon

A community-focused campaign following local residents as they trained for a 5K or half marathon — repositioning running from a performance goal into an accessible, social experience, and filling the classes to prove it.

50K+ Views across all social channels, with high retention

75% Estimated classes filled to capacity after the campaign

Jun 2025 · City of Eugene Recreation

Outdoor Recreation for Women

A multi-format campaign for women-led outdoor classes — mountain biking, sailing, rock climbing — that lowered the intimidation of traditionally male-dominated spaces and pushed programs from half-full to three-quarters full.

75% Classes full, up from 50%

1.5K+ Views across channels

Feb 2023 · City of Eugene

Eugene: Home Of

A high-energy brand campaign for the City of Eugene's Library, Recreation and Cultural Services department — built to rebuild affinity for the city after COVID. Born as a recruitment tool, it grew into a flagship commercial and ran everywhere from the hometown theater to broadcast TV.

250K+ Views across streaming, broadcast, and social

$3,500 Paid media behind the campaign

Mar 2024 · City of Eugene Recreation · Oregon Adaptive Sports · Hoodoo Ski Area

Junior Racers Day

A high-energy hype film for an annual adaptive skiing celebration at Hoodoo Ski Area — built for partner sharing, driven entirely by organic reach and cross-posting from Hoodoo and Oregon Adaptive Sports.

10K+ Organic views across partner channels

217+ Interactions on an entirely organic run

May 2024 · City of Eugene

Rediscover Downtown Eugene

A post-pandemic campaign to bring residents back to Downtown Eugene, told through local voices and street-level b-roll. One campaign film and one social cut, crossposted across City accounts as the anchor of a year-round push promoting free downtown events.

15.7K+ Views across social and web

327+ Interactions — likes, comments, and saves

Jun 2026 · City of Eugene · Banana Ball · University of Oregon

Banana Ball Comes to Eugene

When Banana Ball came to Eugene for the first time, the City rode the hype with free community events — a youth baseball clinic and a pool pop-up with the players — leading into two sold-out nights at Autzen Stadium. I promoted the events, coordinated media credentials, and photographed everything into a recap and thank-you to the community.

120K Fans across two sold-out games at Autzen Stadium

50+ Youth engaged at the baseball clinic

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Video · Social

Jul 2026 · City of Eugene

Hot Takes: Poolside

A get-to-know-you video that introduces Eugene's new city manager over a lineup of progressively spicier wings — built to warm up an all-staff meeting, then recut into a four-part social series for the public.

15.6K+ Views across the social series

64% Average retention across the cuts

Photo · Writing

Jun 2026 · City of Eugene · Banana Ball · University of Oregon

Banana Ball Comes to Eugene

120K Fans across two sold-out games at Autzen Stadium

50+ Youth engaged at the baseball clinic

Video · 360° · Photo · Social

Apr 2026 · City of Eugene Recreation

Rec Facility Rentals

A rental-marketing campaign for Eugene Recreation's community centers and event spaces — a venue trailer, facility photography, and one interactive 360° tour housing all eight venues, so renters can walk every room before they ever call.

8 Rentable venues in the tour

+25% Increase in rental inquiries since launch

Video · Audio · Photo · Writing · Social

Jun 2025 · City of Eugene Recreation

Outdoor Recreation for Women

75% Classes full, up from 50%

1.5K+ Views across channels

Audio · Social

Mar 2025 · City of Eugene

Inside Eugene Podcast

A story-driven podcast for the City of Eugene's Library, Recreation and Cultural Services department — hosted, scripted, and produced in-house to show how local government fosters connection, creativity, and community well-being.

20 Episodes produced, hosted, and published

6K Average views per episode social cut

Video · Social · Photo

May 2024 · City of Eugene

Rediscover Downtown Eugene

15.7K+ Views across social and web

327+ Interactions — likes, comments, and saves

Video · Photo

Mar 2024 · City of Eugene Recreation · Oregon Adaptive Sports · Hoodoo Ski Area

Junior Racers Day

10K+ Organic views across partner channels

217+ Interactions on an entirely organic run

Photo · Video · Social

Jan 2024 · City of Eugene Recreation · Eugene Marathon

Couch to 5K or Half Marathon

50K+ Views across all social channels, with high retention

75% Estimated classes filled to capacity after the campaign

Video · Social · Photo · 360° · Writing

Sep 2023 · City of Eugene Cultural Services

Farmers Market Pavilion Rental

A venue marketing campaign for the City's Farmers Market Pavilion & Plaza — a promo film, event photography, and a 360° virtual tour that turned a new rental space into an evergreen sales tool for wedding expos and outreach.

1 Placemaking award won from Travel Lane County

500+ Organic views across social platforms