Work

Campaigns, and everything around them.

The campaigns are full case studies — strategy, production, and the outcome each one drove. Below them, one running feed of everything else: field shoots, promo cuts, and one-off pieces. Click a campaign for the full story, or tap a photo to enlarge.

Featured campaigns

Jan. 2024 · City of Eugene Recreation · Eugene Marathon

Couch to 5K or Half Marathon

A community-focused campaign following local residents as they trained for a 5K or half marathon — repositioning running from a performance goal into an accessible, social experience, and filling the classes to prove it.

50K+ Views across all social channels, with high retention

75% Estimated classes filled to capacity after the campaign

June 2025 · City of Eugene Recreation

Outdoor Recreation for Women

A multi-format campaign for women-led outdoor classes — mountain biking, sailing, rock climbing — that lowered the intimidation of traditionally male-dominated spaces and pushed programs from half-full to three-quarters full.

75% Classes full, up from 50%

1.5K+ Views across channels

Feb. 2023 · City of Eugene

Eugene: Home Of

A high-energy brand campaign for the City of Eugene's Library, Recreation and Cultural Services department — built to rebuild affinity for the city after COVID. Born as a recruitment tool, it grew into a flagship commercial and ran everywhere from the hometown theater to broadcast TV.

250K+ Views across streaming, broadcast, and social

$3,500 Paid media behind the campaign

March 2024 · City of Eugene Recreation · Oregon Adaptive Sports · Hoodoo Ski Area

Junior Racers Day

A high-energy hype film for an annual adaptive skiing celebration at Hoodoo Ski Area — built for partner sharing, driven entirely by organic reach and cross-posting from Hoodoo and Oregon Adaptive Sports.

10K+ Organic views across partner channels

217+ Interactions on an entirely organic run

May 2024 · City of Eugene

Rediscover Downtown Eugene

A post-pandemic campaign to bring residents back to Downtown Eugene, told through local voices and street-level b-roll. One campaign film and one social cut, crossposted across City accounts as the anchor of a year-round push promoting free downtown events.

15.7K+ Views across social and web

327+ Interactions — likes, comments, and saves

June 2026 · City of Eugene · Banana Ball · University of Oregon

Banana Ball Comes to Eugene

When Banana Ball came to Eugene for the first time, the City rode the hype with free community events — a youth baseball clinic and a pool pop-up with the players — leading into two sold-out nights at Autzen Stadium. I promoted the events, coordinated media credentials, and photographed everything into a recap and thank-you to the community.

120K Fans across two sold-out games at Autzen Stadium

50+ Youth engaged at the baseball clinic