Couch to 5K or Half Marathon
City of Eugene Recreation
A marketing campaign following local participants in a community recreation fitness program as they train for either a 5K or half marathon run, blending individual storytelling with community motivation. The campaign encouraged registration for health and fitness classes and resulted in multiple full programs with waitlists.
Outdoor recreation for women
City of Eugene Recreation
This campaign highlighted outdoor recreation classes for women designed to create welcoming, supportive spaces for participants to build skills, confidence, and connection. Featuring programs such as mountain biking, sailing, and rock climbing, the campaign explores how inclusive instruction and community-focused environments help lower barriers to participation in outdoor sports. The campaign resulted in huge affinity boosts for the organization as well as increased interest in participation in the programs it highlights.
Rediscover downtown
City of Eugene
This campaign encouraged residents and visitors to return to Downtown Eugene post-pandemic, using the unique perspectives of three residents: a local artist, an active community member, and a small business owner. It showcases summer events, year-round attractions, and the area’s unique cultural and shopping experiences. The campaign had a wide reach and has resulted in an uptick of visits to popular downtown locations.
Home OF
City of Eugene
This campaigns showcases Eugene as a vibrant hub for recreation, culture, and community—inviting residents to explore camps, classes, library programs, and performances in town. The campaign was also used as a recruitment tool for City of Eugene hiring. The campaign received positive responses and has led to greater affinity for the city and its services at large.
Jr. Racers Day
City of Eugene Recreation
Highlights a day of adaptive skiing at Hoodoo Ski Area. Captures action shots, drone footage, and emotional moments in partnership with Oregon Adaptive Sports.
50 Years of Enchantment
Oregon Journalism Lab
Tells the story of the Enchanted Forest, a beloved family-owned theme park in Turner, Oregon, as it celebrates its 50th anniversary. Highlights the park’s history, resilience, and recovery from challenges including COVID-19, extreme weather, and financial hardship.
Farmers Market Pavilion rental
City of Eugene Cultural Services
Promotional video highlighting the Farmers Market Pavilion and Plaza as a premier rental venue in downtown Eugene. Showcases the space’s capacity, amenities, and versatility for events of all sizes, from cultural celebrations to private gatherings.