City of Eugene
Inside Eugene Podcast
A story-driven podcast that takes listeners behind the scenes of the people and programs shaping community life in Eugene.
The overview
A story-driven podcast for the City of Eugene's Library, Recreation and Cultural Services department — hosted, scripted, and produced in-house to show how local government fosters connection, creativity, and community well-being.
Listen
A few episodes
Strategy
Inside Eugene is a story-driven podcast that takes listeners behind the scenes of the City of Eugene's Library, Recreation and Cultural Services department. Each episode features the individuals, programs, and creative initiatives that make Eugene a vibrant place to live — and shows how local government quietly fosters connection, artistic expression, and community well-being.
I host the show and own it end to end: content strategy, scriptwriting, recording, editing, mixing, publishing, and social promotion.
Audience
- Primary: Eugene residents curious about what the City offers and who makes it happen.
- Secondary: community members and partners looking for a more human, less bureaucratic picture of local government.
Goals
- Make the work of a City department feel personal, accessible, and worth paying attention to.
- Surface the people and programs behind community life that rarely get a spotlight.
- Build a recurring, ownable channel for storytelling that lives beyond any single campaign.
Touchpoints
Every episode centers a real person — the staff, partners, and program leads behind the department — recorded as a warm, unscripted conversation rather than a formal Q&A. I also photograph each guest, so every episode has a face to go with the voice across social and the show's artwork.
Output
Yield
The podcast gives the City something most departments don't have: a consistent, personality-forward channel to tell its own story in long form. Producing it in-house — from scripting through mixing — keeps every episode on-brand and strategically aligned while keeping production nimble and low-cost. Tracking listens and social pickup per episode shows which stories resonate, and shapes who gets featured next.
What I'd do next
- Republish and resurface episodes seasonally, whenever a program or topic comes back around.
- Spin up short video versions of standout episodes for YouTube and Reels.
- Open a community nomination path, so listeners can surface the guests and stories they want to hear.
Behind the scenes
More campaigns
View all work
Hot Takes: Poolside
A get-to-know-you video that introduces Eugene's new city manager over a lineup of progressively spicier wings — built to warm up an all-staff meeting, then recut into a four-part social series for the public.
Banana Ball Comes to Eugene
When Banana Ball came to Eugene for the first time, the City rode the hype with free community events — a youth baseball clinic and a pool pop-up with the players — leading into two sold-out nights at Autzen Stadium. I promoted the events, coordinated media credentials, and photographed everything into a recap and thank-you to the community.
Rec Facility Rentals
A rental-marketing campaign for Eugene Recreation's community centers and event spaces — a venue trailer, facility photography, and one interactive 360° tour housing all eight venues, so renters can walk every room before they ever call.
Rollout
Each episode starts with strategy: who to feature, what story they carry, and why it matters to the audience right now. From there I script the arc, record the conversation, and edit and mix for clarity and pace — the goal is a listening experience that feels warm and intentional, not institutional.
Episodes publish on a release calendar tied to the City's seasonal programs and campaigns, each with a full transcript for accessibility and search, and supported with social promotion that pulls short, shareable moments out of every conversation to bring new listeners in.
♪ Original audio
♪ Original audio