Campaigns that connect people to place, experience & each other.
I'm Marin Stuart, a content strategist and multimedia storyteller in Eugene, Oregon. I run campaigns end to end, from strategy through production, each one shaped around a clear goal and the numbers to show for it.
What I do
Content strategy, storytelling and systems that move people.
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Strategy
Who it's for, what to say, where it lives, and the number it should move.
- Audience and messaging
- Channel plans and content calendars
- Campaign measurement
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Storytelling
Real people in real places, told well in whatever medium fits.
- Video, photo, audio and writing
- Interviews and field production
- Edits for every channel
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Systems
The workflows, tools and training that keep good content coming.
- AI workflows and processes
- Plain language and accessibility
- Asset management and training
Featured campaigns
Campaigns that inspire participation and connection.
From strategy to storytelling, I help organizations connect people to the experiences that enrich their lives and strengthen their communities.
View all work
Couch to 5K or Half Marathon
Thirteen weeks of training that took first-time runners to the Eugene 5K and half marathon start line.
Outdoor Recreation for Women
Building confidence and community through women-led outdoor experiences.
Banana Ball Comes to Eugene
Banana Ball's first stop in Eugene — and a week of free community events the City built around it, documented and promoted end to end.
Eugene: Home Of
A flagship brand spot to re-excite a city about its offerings after the pandemic — cut for the theater, TV, radio, streaming, and hiring.
Rediscover Downtown Eugene
Reintroducing a downtown through the people who make it — the anchor film of a year-round push to get residents back to free downtown events.
Duckflix Series
A streaming-style series that dropped the Oregon Duck into the biggest franchises of the moment — and made Oregon look like a place worth choosing.
The approach
The STORY process.
Every campaign moves through the same five stages — and the initials spell what I actually make. It's how I keep creative work accountable to a goal, from the first brief to the final number.
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Strategy
Audience, message, channel plan, and the number the campaign is built to move.
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Touchpoints
The people, partners, and moments — and a capture plan to document them authentically.
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Output
Hero content and supporting assets, produced across every medium that fits.
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Rollout
Distribution, timing, and partner amplification that carry it past owned channels.
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Yield
The outcome, tied to a number: participation, registration, visitation, recruitment.
Journal
The life behind the work.
Trails, trips, and the places that keep me curious. Paying attention to what makes a place worth showing up for is the same instinct behind the campaigns.
Stories are how we experience the world.
About Marin
Strategist. Storyteller. Adventurer.
I'm Marin, a content strategist and multimedia storyteller based in the Pacific Northwest. I believe in the power of experiences to connect us to place, to each other, and to the moments that matter. I'm also the person who brings emerging tools into the room — AI-assisted workflows, drone, and immersive media — in service of the story, not the novelty. When I'm not creating, you'll find me running trails, exploring new places, and chasing the next good story.