Outdoors & recreation
Hiking, camping, skiing, parks and rec — the joy of getting outside or trying something new.
Campaigns that connect people to place, experience & each other.
I'm Marin Stuart, a content strategist and multimedia storyteller in Eugene, Oregon. I build campaigns end to end — strategy through production — measured by whether people actually show up.
The stories I tell best.
I work with organizations and teams to shape the narrative, plan campaigns, and create multimedia content that brings experiences to life.
Sport & fitness
Races, training, game days and athletes — the energy of effort and competition.
People, events & experiences
Festivals, gatherings and milestones — the people and atmosphere behind a moment.
Travel, place & exploration
Destinations, local identity and hidden gems — what makes a place feel like itself.
Featured campaigns
Campaigns that inspire participation and connection.
From strategy to storytelling, I help organizations connect people to the experiences that enrich their lives and strengthen their communities.
View all work
Couch to 5K or Half Marathon
Thirteen weeks of training that took first-time runners to the Eugene 5K and half marathon start line.
50K+ Views across all social channels, with high retention 75% Estimated classes filled to capacity after the campaign
View project 
Outdoor Recreation for Women
Building confidence and community through women-led outdoor experiences.
75% Classes full, up from 50% 1.5K+ Views across channels
View project 
Eugene: Home Of
A flagship brand spot to re-excite a city about its offerings after the pandemic — cut for the theater, TV, radio, streaming, and hiring.
250K+ Views across streaming, broadcast, and social $3,500 Paid media behind the campaign
View project 
Junior Racers Day
Inspiring the next generation of racers through inclusive adaptive skiing.
10K+ Organic views across partner channels 217+ Interactions on an entirely organic run
View project 
Rediscover Downtown Eugene
Reintroducing a downtown through the people who make it — the anchor film of a year-round push to get residents back to free downtown events.
15.7K+ Views across social and web 327+ Interactions — likes, comments, and saves
View project 
Banana Ball Comes to Eugene
Banana Ball's first stop in Eugene — and a week of free community events the City built around it, documented and promoted end to end.
120K Event scale — attendance across two sold-out games 50+ Youth engaged at the baseball clinic
View project The approach
The STORY process.
Every campaign moves through the same five stages — and the initials spell what I actually make. It's how I keep creative work accountable to a goal, from the first brief to the final number.
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Strategy
Audience, message, channel plan, and the number the campaign is built to move.
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Touchpoints
The people, partners, and moments — and a capture plan to document them authentically.
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Output
Hero content and supporting assets, produced across every medium that fits.
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Rollout
Distribution, timing, and partner amplification that carry it past owned channels.
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Yield
The outcome, tied to a number: participation, registration, visitation, recruitment.
Journal
The life behind the work.
Trails, trips, and the places that keep me curious. Paying attention to what makes a place worth showing up for is the same instinct behind the campaigns.
Stories are how we experience the world.
About Marin
Strategist. Storyteller. Adventurer.
I'm Marin, a content strategist and multimedia storyteller based in the Pacific Northwest. I believe in the power of experiences to connect us to place, to each other, and to the moments that matter. I'm also the person who brings emerging tools into the room — AI-assisted workflows, drone, and immersive media — in service of the story, not the novelty. When I'm not creating, you'll find me running trails, exploring new places, and chasing the next good story.