Outdoors & recreation
Parks, trails, and active-lifestyle programs.
I help people feel connected to place, experience and each other.
Strategic, human-centered storytelling for organizations rooted in recreation, community, culture, and place.
My work reveals the energy, identity, and human connection behind real experiences — making audiences feel the atmosphere, understand the meaning, and imagine themselves taking part.
Industries that move people.
I partner with mission-driven organizations to shape the narrative, plan campaigns, and create multimedia content that brings experiences to life.
See my approach 
Community & nonprofit
Public agencies and mission-driven organizations.
Travel & hospitality
Destinations and place-based experiences.
Sport & fitness
Races, training, and wellbeing programs.
Featured work
Campaigns that inspire participation and connection.
From strategy to storytelling, I help organizations connect people to the experiences that enrich their lives and strengthen their communities.
View all work
Couch to 5K or Half Marathon
Thirteen weeks of training that took first-time runners to the Eugene 5K and half marathon start line.
View project
Outdoor Recreation for Women
Building confidence and community through women-led outdoor experiences.
View project
Eugene: Home Of
A flagship brand spot to re-excite a city about its offerings after the pandemic — cut for the theater, TV, radio, streaming, and hiring.
View projectThe approach
The STORY process.
Every campaign moves through the same five stages — and the initials spell what I actually make. It's how I keep creative work accountable to a goal, from the first brief to the final number.
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Strategy
Audience, message, channel plan, and the number the campaign is built to move.
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Touchpoints
The people, partners, and moments — and a capture plan to document them authentically.
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Output
Hero content and supporting assets, produced across every medium that fits.
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Rollout
Distribution, timing, and partner amplification that carry it past owned channels.
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Yield
The outcome, tied to a number: participation, registration, visitation, recruitment.
Stories are how we experience the world.
About Marin
Strategist. Storyteller. Adventurer.
I'm Marin, a content strategist and multimedia storyteller based in the Pacific Northwest. I believe in the power of experiences to connect us to place, to each other, and to the moments that matter. When I'm not creating, you'll find me running trails, exploring new places, and chasing the next good story.