Junior Racers Day

Strategy

A high-energy event film documenting Junior Racers Day at Hoodoo Ski Area — an annual adaptive skiing celebration for kids and teens with disabilities. The goal was to spotlight inclusive recreation, celebrate participants, and grow community awareness of adaptive sports.

Audience

Primary: families and caregivers of youth with disabilities, and the adaptive recreation community.
Secondary: Eugene-area residents, potential volunteers and supporters, and the local outdoor community.

Goals

Raise awareness of adaptive recreation and Junior Racers Day.
Celebrate participant joy, confidence, and community support.
Show the value of partnerships between public recreation and nonprofits.
Create a reusable hype asset for future promotion and partner storytelling.

Touchpoints

The edit prioritized celebration and motion: course runs and finish-line moments, costumes and cheering, and adaptive equipment shown naturally rather than clinically. Dynamic ski b-roll and drone capture added scale and excitement, while a fast-turn edit kept momentum for timely partner sharing right after the event.

Rollout

The roughly one-minute film released organically across City of Eugene Recreation channels and was reshared by Hoodoo Ski Area and Oregon Adaptive Sports, extending reach into highly aligned outdoor and adaptive communities. No media spend — reach came entirely from collaboration.

Yield

A joy-forward, celebratory tone made adaptive recreation feel normal, exciting, and welcoming. Drone and dynamic movement raised the hype factor and completion rates, and partner reposts multiplied both reach and credibility with exactly the right audiences.

What I'd do next

Capture two or three short participant and family soundbites to deepen the emotional connection without slowing the pace.
Cut a 15–30 second version for Stories placement.
Add a lightweight "how to get involved" end card for volunteers and supporters.